Q highlights 3 ways the evildoers hide their wicked ways:
1) They create a public website about a certain topic and label it fake - this serves as a honey pot that will attract attention and people will say "see, it's all fake!"
2) They label ideas/observations that are dangerous to them as a "conspiracy" -- a term used to ridicule critical thinkers and shutdown discussions that deviate from their false narratives. Many people see the word "conspiracy" and are turned off as they don't want to be thought of as mental, crazy or looney.
3) They hide the truth by controlling the majority of the media (only 6 companies) and their messages. Most people are so busy with their daily lives that they cannot do their own research and therefore rely on the media to inform them. The evildoers know this, and since they have control of the media companies they can control the messaging to the public and spin false narratives on topics that are dangerous to them.
Q functions as an important back-channel that bypasses the media companies and informs the people about what's really going on (the truth).